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Free performance marketing tool

Campaign Budget Calculator

Estimate your ideal campaign budget using contribution margin, target CPA, and campaign learning objectives. Use the result to understand the economics behind a sustainable budget—not simply pick a number.

Campaign assumptions

Adjust the inputs and every recommendation updates instantly.

20%

Your inputs are saved on this device.

Your budget recommendation

Built from unit economics and the events needed to learn.

Contribution margin
AED 0

Available to cover acquisition and profit.

Break-even CPA
AED 0

The most you can pay without losing contribution.

Recommended target CPA
AED 0

The CPA used to protect your target outcome.

Recommended daily budget
AED 0

Spend needed to reach the event goal on time.

Recommended weekly budget
AED 0

A useful seven-day planning view.

Estimated monthly budget
AED 0

A 30-day forecast at the recommended pace.

Budget interpretation

Enter your business inputs to generate a recommendation.

How we calculated this

Every update traces the route from the value of one sale to a recommended learning-phase budget.

1 · Contribution margin
Selling price − COGS − Variable costs
AED 0
2 · Break-even CPA
Contribution margin
AED 0
3 · Target CPA
Contribution margin × (1 − risk buffer)
AED 0
4 · Daily budget
Target CPA × optimisation events ÷ learning period
AED 0/day

Planning estimate: These calculations are planning estimates based on contribution margin and campaign optimisation principles. Actual campaign performance depends on audience quality, creative effectiveness, conversion rates, competition, offer quality, and platform algorithms.