Daily Ad Budget Calculator
Estimate the right daily ad spend for your campaigns using contribution margin, learning phase and risk buffer.
Resources
Resources
Free practical tools, calculators and checklists for performance marketers and growth teams.
Growth Resources
Useful tools for people who take growth seriously.
A growing collection of practical calculators, templates, scorecards and frameworks built for marketers, founders and growth teams. Everything here is designed to help you make smarter marketing decisions.
Smart Calculators
Ready-to-Use Templates
Growth Frameworks
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Free interactive tool
Growth maths calculator.
A simple way to see how small conversion changes move the number of qualified leads, customers and acquisition cost.
The library
Practical resources, made for use.
New tools will be added here as they are released.
Break Even CPA Calculator
Work out the break-even cost per acquisition for your ideal campaign economics.
Break Even ROAS Calculator
Calculate the minimum return on ad spend needed to cover your product and marketing costs.
ROAS Calculator
Quickly estimate your return on ad spend for different budget and revenue scenarios.
CAC Calculator
Compare costs against customer acquisition to understand how efficiently you are acquiring new buyers.
Profit Projection Calculator
Project future profit from campaign spend, revenue and margin assumptions.
UTM Builder
Create clean campaign tracking links for paid ads, email and social channels.
Marketing Budget Allocator
Split your marketing investment across channels, campaigns and stages with better balance.
Landing Page CRO Checklist
Use a structured checklist to improve message match, friction, proof and conversion opportunity.
Campaign Launch Checklist
A practical launch checklist to reduce risk and catch the details that matter before your campaign goes live.
Creative Testing Planner
Plan your creative experiments with a simple framework for hypothesis, variables and results.
Lead Quality Scoring Calculator
Score leads quickly so your team can prioritise the highest-quality enquiries first.
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