Selected work across paid acquisition, conversion and marketing operations.
A 12 month HubSpot analysis designed to move performance measurement beyond lead volume and understand how acquisition translated into sales qualified opportunities.
A draft analysis of Meta Pixel and Conversions API signal loss, showing why browser only tracking can underreport conversions and weaken measurement.
Campaign structure, conversion pages and qualification rebuilt around high value treatments for a multi specialty clinic in Dubai.
Decision friction was mapped first, then a sharper offer and automated nurturing sequence were introduced for a UAE education provider.
Demand capture and attribution were tightened to show which enquiries became genuine opportunities for a Dubai advisory firm.
Specific client names and sensitive data are kept private.