← Back to resources

Free marketing tool

Campaign Budget Calculator.

Estimate a sensible starting advertising budget from your economics and growth objective. Use the result as a planning baseline, then validate it against real campaign data.

Your inputs

Use realistic numbers. This is a planning model, not a forecast.

Recommended starting point

Enter your numbers

Complete the fields to generate an estimate.

Weekly budget—
Learning budget—
Contribution base—
Target CPA—
How to use this: start with the estimate, then validate it against actual conversion rate, lead quality and sales economics before scaling spend.

The logic

A budget is a business decision, not just an ad platform setting.

The calculator combines contribution economics with your target acquisition cost and intended conversion volume. It is deliberately conservative because the correct budget depends on what the business can afford to learn while the campaign proves itself.

Important: the output is an estimate. It does not predict revenue, conversion rate or campaign performance.