01Paid Media Strategy & Execution
I plan and manage paid acquisition around commercial intent, audience quality and business economics. This includes Google Ads across Search, Shopping, Display and Performance Max, alongside Meta Ads across Facebook and Instagram, retargeting and creative testing.
02Landing Pages That Convert
Paid traffic only creates value when the destination continues the promise made in the ad. I apply CRO fundamentals to landing page structure, messaging, calls to action and conversion friction so more of the right visitors have a clear path to enquire.
03Lead Generation Systems
A lead generation system connects the offer, acquisition channels, qualification process and sales handoff. I build the acquisition side around the type of lead the business actually needs, with measurement that makes lead quality visible.
Explore Lead Generation →04CRM & Marketing Automation
Getting a lead is only the start. CRM workflows, lifecycle stages, source tracking, routing and automation help make sure opportunities are captured, followed up and measured instead of disappearing after the first enquiry.
Explore HubSpot →05WhatsApp & Conversational Follow-Up
For high intent leads, the conversation after the click can determine whether an enquiry becomes an opportunity. Structured WhatsApp journeys can improve response consistency, qualification and handoff while keeping the customer experience practical and human.
Explore WhatsApp Marketing →06SEO & Organic Growth
Paid acquisition does not have to carry the entire growth burden. Search visibility can create a compounding acquisition channel by building authority around the commercial searches that matter to the business.
Explore SEO →07Website Foundations
The website is part of the acquisition system, not just a brochure. I can help with the technical and conversion foundations required for a reliable marketing journey, from WordPress implementation to broader website development.